The Art of Skincare

Our Philosphy

We believe in formulating with a blend of Plant Based Ingredients + Safe Science + Bold Color to deliver real results. We don’t take “off-the-shelf” formulas - we hand-select ingredients,we collaborate with expert chemists, we don’t launch anything we wouldn’t use ourselves... because your face deserves it.

It took us 15 months, over 200 lab visits with a mission to make skincare fun and effective.

  • 100% vegan
  • Paraben, Sulfate, Pthalate free
  • No Harsh Chemicals
  • Cosmetic grade + plant-based colors
  • Dermatologist Recommended
  • Safe for all skin types
  • Gender-free
  • Allergy tested
  • Cruelty free
  • 100% Recyclable
  • USA Made

Sheila Patel Our Fearless Founder

From Chicago, Made in NYC.
Scorpio, of course.

Former executive at LBrands, Bath & Body Works.
15 years in the beauty industry launching products
from skin care to fine fragrance.
Left corporate to pursue her passion.
Loves discovering new ingredients & innovating with expert chemists.
Her Inspo:
The Urban Experience
From Hip Hop to Broadway, Street art to Graffiti – it all inspired the collective and the street beauty revolution.
Her True North:
Her husband and twin girls #familyfirst
Her Jam:
That’s the Way Love Goes - Janet Jackson. “The OG Queen. I bow to her”.