Apply the mask with the spatula included in each mask or our exclusive reusable mask brush (sold separately). You can apply full face or spot treat problem areas. The mask's rich texture has been slow mixed for 12 hours to make it creamy and easy to apply. The ingredients are loaded at active levels to deep clean your skin & pores in 5 minutes. Then, rinse or wipe clean with warm water. We recommend using this hydrating clay multiple times a week!