Originally from Illinois, I moved to New York City in 2005 and never looked back. I love the energy, the style, the artists on every corner and at every subway station. Passion is bursting on every block. Music and art have created a street culture that's electric. It's my happy place.
After working for over a decade in the beauty industry, I realized that every face care brands just started looking and feeling the same. Sterile packaging, serums for every inch of your face, morning cleansers, evening peels, a confusing landscape of over-priced products that looked exactly the same.
I started asking myself questions like...Why can't we feel good, look good and have fun doing it? Why does the routine have to include a million different products? Why does our skincare routine have to be behind closed doors where all you ever see is the result?
If NYC street style and urban culture has influenced fashion, photography, music and entertainment..why not beauty?
So, in 2017, I created The Graffiti Collective. A revolution in beauty to bring energy back to face care and beauty. The products unlock the power of nature and unleash the bold spirit and creative energy we all have within.
THE NEW CLEAN BEAUTY IS STREETBEAUTY
Being clean doesn't mean being void of personality. At Graffiti, we are fearless formulators. Always thoughtfully creating products that unlock the power of nature but give you the freedom to express yourself.
STREET BEAUTY SCIENCE:
- NO Parabens
- NO Sulfates
- NEVER TESTED ON ANIMALS
- NATURE IN COLOR - A whole lot of it! Nature is full of color, not just pale pastels and earthy greens. At Graffiti, we are fearless with color.
- STREET SCENTS - Nature is full of the most beautiful scents...we blended these natural essential oils with skin-friendly science to create new fearless street scents. Your face will thank you.
MAKING FACECARE A SOCIAL CONVERSATION
The collective is a community. A group of fearless individuals that think of beauty as an expression, a feeling of power.
It began with street artists, musicians, writers, perfumers, beauty lovers, streetstyle mavens and most importantly, fearless people around the world ...ready to embrace a new way to face everyday.